Kashif Mehmood

Kashif Mehmood is the iGaming Content Editor-in-Chief at Gamblers.ing. He determines the editorial criteria every published page has to follow. He’s spent more than 12 years working in iGaming SEO and content and is responsible for leading the editorial staff, creating a content strategy, and giving the thumbs up for every casino review and betting guide published under the Gamblers.ing banner. His first step on the road to the editor’s chair was SEO, building and ranking content in some of the world’s most competitive gambling search markets. That background informs how he edits today: Every claim is fact-checked, every bonus description is vetted against the actual terms and every page has to match the YMYL criteria Google holds gambling companies to it. His rule for the team is simple: Nothing gets published until it’s accurate, compliant and truly useful for players.